Egyptian soccer icon and Liverpool forward Mohamed Salah took to his "Instagram" account to share his new video message with the people of UAE and the whole Middle East.
The video message was displayed on Dubai's Burj Khalifa on Wednesday, accompanied by music and lightings.
Salah spoke to mark the opening of the latest Adidas store in Dubai.
[embed]https://www.instagram.com/p/CLtbK4shacA/?utm_source=ig_web_copy_link[/embed]
He captioned the video as saying, "Welcome, to the future of sport."
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