On Wednesday, fashionistas will have to log on to watch the glamour at Milan Fashion Week, which remains online a year after the coronavirus first swept into northern Italy.
The opening kicks off with "We Are Made In Italy", an event by the Black Lives Matter in Italian Fashion collective, which has been pushing for greater persity in the industry.
Italy's National Chamber of Fashion has set up an online hub for the week's events, which include 68 shows and 65 collection presentations.
The next six days will witness a parade of online catwalk shows, either live or pre-recorded, by brands including Prada, Moschino, Armani, Dolce & Gabbana and Valentino.
Armani and Prada will present new women's collections for autumn and winter 2021-22. Kim Jones, British menswear designer, will also present his first ready-to-wear collection for Fendi.
Italy's first outbreak took place in Codogno, an hour's drive away, which prompted Armani to announce that it would present its collection behind closed doors, a first in fashion history.
A year later, the global luxury sector is in dire economic straits, with few reasons to dress up as comfort-wear has become the new uniform for the housebound.
Nevertheless, Milan organizers intend the latest Fashion Week, which runs until March 1, to show that the industry can adapt in the face of crisis and there is hope that the arrival of vaccines will lead to a fashion bounce-back.
The previous Milan Fashion Week, which took place in September 2020, reached more than 43 million views on the event's exclusive streaming channel, with partners including the New York Times and China's Tencent Video relaying the footage worldwide. The shows also reached more than 600 million users on social media.
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