Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Meta to Launch Threads App to Compete with Twitter


Tue 04 Jul 2023 | 07:04 PM
Meta
Meta
By Ahmad El-Assasy

Meta, the parent company of Facebook, is launching a new app called Threads that will directly compete with Twitter. 

The app will be available for pre-order on Apple's App Store and will be integrated with Instagram. Threads is a "text-based conversation app" with a user interface similar to Twitter. 

The launch of Threads will escalate the ongoing competition between Meta's Mark Zuckerberg and Twitter's Elon Musk. While Musk made a subtle jibe at Zuckerberg's company, Twitter announced plans to make its dashboard, TweetDeck, a paid service. 

The Threads app will be free, with unrestricted post visibility and will collect user data. Zuckerberg hopes to attract disillusioned Twitter users to Threads, offering them a viable alternative platform with Meta's resources and Instagram's vast user base.