Meta has introduced a new “Hidden Chat” mode for its AI chatbot on WhatsApp, aiming to strengthen privacy protections for users sharing sensitive information with artificial intelligence systems.
The company announced that the new feature allows users to conduct temporary and private conversations with the Meta AI chatbot through a secure environment designed to prevent long-term storage of messages.
According to Meta, conversations conducted in Hidden Chat mode will not be automatically saved and will disappear once the session ends. The company also stated that the messages will be processed in a protected environment inaccessible even to Meta itself.
The move comes amid growing global concerns over data privacy and the handling of personal information by generative AI platforms, which rely on massive datasets to train large language models.
Users frequently share highly sensitive information with AI chatbots, including financial details, health records, work-related content, and personal questions, raising fears about data security and misuse.
Meta’s new privacy-focused feature places WhatsApp’s AI services in closer competition with similar tools offered by Google and OpenAI.
Google’s Gemini already allows users to disable chat history and prevent conversations from being used for AI training, while ChatGPT provides comparable privacy controls.
Meta said the Hidden Chat feature was developed in response to increasing user demand for stronger confidentiality protections during AI-powered conversations across its platforms, which also include Facebook, Messenger, and Instagram.
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