General Manager of McDonald’s Egypt Alaa Fathi explained during a press conference on Sunday, in the presence of Minister of Social Solidarity Nivine El-Qabbage, that 165 classrooms in 51 creches were renovated in Cairo governorate with funds exceeding EGP 15 million.
This comes within the framework of the Early Childhood Development (ECD) Programme, in partnership with the Ministry of Social Solidarity and in cooperation with the Khair and Baraka Association.
Fathi added that through the project, more than 2,400 families were reached, in addition to training and raising awareness of 365 facilitators and 27 partner NGOs on parenting techniques, especially those with special needs.
The Khair and Baraka Association has implemented this project over the past two years, raising the level of nurseries in the most impoverished areas and creating a healthy environment for children.
He pointed to the importance of concerting the efforts of the private sector and civil society with the state to achieve the desired goals related to the sustainable development of society.
He stated that McDonald’s has participated, since 2009, in several cooperation programs with the ministry and the association in Ezbet KhairAllah Educational Project, which witnessed the renovation of 20 nurseries and 10 schools.
The general manager indicated that the project comes as a confirmation of the company’s efforts towards social responsibility over the past 26 years, with special attention to initiatives that have a positive impact in improving children’s livelihood.
On her part, Mima Ghabour, Vice President of the Khair and Baraka said that the project is a successful integration between the Ministry of Social Solidarity, Manfoods Company – McDonald’s Egypt, and the association.
Ghabour added that the main goal of the association is to achieve sustainability and create a healthy environment for the child, through teachers’ training programs, parenting techniques training, and awareness sessions, as well as technical support.
She explained that a variety of prominent experts and consultants have been hired to build the capacities of service providers and beneficiaries in several areas, including psychology of child development, positive parenting, healthy nutrition, first aid, and play-based learning.