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ManageEngine at Cairo ICT 2024: Empowering Cybersecurity and IT Management in the MENA Region


Sat 16 Nov 2024 | 03:10 PM
Prasanna Venkatesh Srinivasan, Associate Director at ManageEngine
Prasanna Venkatesh Srinivasan, Associate Director at ManageEngine
H-Tayea

In an interview with Prasanna Venkatesh Srinivasan, Associate Director at ManageEngine, we discuss the company's vision, innovations in IT management, and its growing role in combating cybersecurity challenges in the MENA region. As a leading participant at this year's Cairo ICT, ManageEngine sheds light on its mission, recent trends in the sector, and the importance of collaboration in the fight against cyberthreats.

Q: Can you provide a brief overview of ManageEngine’s mission and core services in IT management and cybersecurity?

Prasanna Venkatesh Srinivasan:

ManageEngine is the enterprise IT management division of Zoho Corporation and has been at the forefront of IT management and cybersecurity solutions in the Middle East for over two decades. With a global workforce of more than 5,000 employees and 20+ offices worldwide, we operate across 190 countries with 18 data centers and over 200 channel partners.

Our portfolio includes 60+ IT management tools designed to align business processes seamlessly with IT operations. These solutions span areas such as network monitoring, identity and access management (IAM), privileged access management (PAM), endpoint management (UEMS), and security information and event management (SIEM), among others. Our mission is to empower businesses with comprehensive IT solutions while safeguarding their operations from an increasingly complex cyberthreat landscape.

Q: How does ManageEngine differentiate itself in the cybersecurity sector, particularly in protecting enterprises from breaches and security threats?

Prasanna:

What sets ManageEngine apart is our proactive approach to cybersecurity. Recognizing the alarming rise in cyberthreats, ransomware attacks, and advanced persistent threats (APTs) in the region this year, we’ve made significant upgrades to our IT cybersecurity solutions.

Our solutions offer comprehensive protection for digital ecosystems by leveraging the latest technologies, including artificial intelligence (AI) and machine learning (ML). This ensures enterprises are better equipped to detect, analyze, and mitigate potential breaches. Cairo ICT provides a perfect platform for us to demonstrate these capabilities and share best practices with regional stakeholders.

Q: What are ManageEngine’s main objectives for participating in Cairo ICT this year?

Prasanna:

This year marks ManageEngine's 10th participation at Cairo ICT, the premier technology event in the MENA region. Our primary goal is to address the rising cybersecurity challenges in the region and showcase our latest innovations in IT management solutions.

Over the past year, we’ve enhanced our capabilities across domains such as SIEM, IAM, PAM, and UEMS to better serve businesses. At Cairo ICT, we aim to engage directly with attendees, understand their needs, and present the latest updates and enhancements to our IT solutions. Our mission is to help businesses strengthen their cybersecurity posture while fostering meaningful collaborations.

Q: Could you discuss any recent trends or innovations in cybersecurity that are particularly relevant to Cairo ICT participants?

Prasanna:

The rapid adoption of AI and ML has significantly disrupted industries worldwide, including cybersecurity. Unfortunately, cybercriminals are also leveraging emerging technologies to refine their attack strategies, leading to more sophisticated threats.

In response, ManageEngine has prioritized integrating AI-driven threat detection and predictive analytics into our cybersecurity solutions. This allows us to identify attack patterns proactively and address vulnerabilities before they can be exploited. The ability to stay ahead of cybercriminals through innovative technology is a key trend that businesses must adopt to safeguard their operations.

Q: How does ManageEngine engage with potential clients at events like Cairo ICT, and what feedback have you received about your solutions?

Prasanna:

Cairo ICT provides an incredible opportunity to connect with customers, partners, and other stakeholders in the region. Engaging with attendees allows us to better understand their expectations and introduce them to our latest solutions.

Over the years, we’ve received valuable feedback about how our tools align with market needs and priorities. These insights help us continuously refine our offerings and ensure we’re addressing the most pressing challenges in IT management and cybersecurity.

Q: In which areas do you see the biggest growth potential for ManageEngine in the coming years?

Prasanna:

Cybersecurity will remain a core focus for ManageEngine. The rapid rise in cyberattacks underscores the urgent need for robust IT security solutions. We see immense growth potential in areas such as endpoint security, identity management, and predictive analytics.

Our commitment is to safeguard our customers’ businesses by providing cutting-edge tools and strategies to counter the evolving threat landscape. Additionally, as the GCC region continues to invest in digital transformation, we are well-positioned to contribute to its cybersecurity and IT infrastructure advancements.

Q: Does ManageEngine provide any educational initiatives to help businesses improve their cybersecurity posture?

Prasanna:

Yes, education and training are integral to our approach. ManageEngine conducts regular workshops and training programs across the GCC region to empower both partners and customers.

These sessions focus on the latest use cases, updates, and best practices for our IT solutions. By equipping our partners with the knowledge they need, we ensure that our customers receive top-tier support and can customize our solutions to meet their specific needs.

Q: What message would you like to convey to organizations attending Cairo ICT about the importance of cybersecurity and ManageEngine’s role in safeguarding their operations?

Prasanna:

The rise in cyberthreats and ransomware attacks has placed organizations under unprecedented pressure. Businesses must prioritize cybersecurity to protect their digital ecosystems and ensure operational continuity.

At ManageEngine, we offer a comprehensive suite of IT management tools that address the unique challenges faced by enterprises in the region. Our solutions are designed to detect, prevent, and mitigate threats while aligning seamlessly with business objectives. Cairo ICT is an excellent platform to demonstrate our commitment to empowering organizations and safeguarding their operations.