American record producer and songwriter Pharrell Williams kicked off Paris Fashion Week with Louis Vuitton's Fall/Winter 2024 menswear show on Tuesday night.
Native American drumming signaled the start of the show, with models lining the catwalk with sharp, elaborately embellished American West outfits, silver tipped cowboy boots and denim chaps, wide-brimmed cowboy hats, and silky western shirts with pointy collars.
Turquoise studs decorated suits and Louis Vuitton logo glittered on sequined jackets.
"The Louis Vuitton dandy evolves through the American western tradition of dressing up," the show notes said, listing details of handbags designed with artists of the Dakota and Lakota nations as well as shoes made with the Timberland label.
The LVMH-owned label, the world's biggest fashion brand, has opened about 50 temporary stores worldwide to showcase the new merchandise.
It will release annual financial results on January 25, revealing details of the industry bellwether's performance over the key holiday season. Demand for luxury apparel has softened in recent months as shoppers reined back on high-end purchases with the rising cost of living.
The event was the designer's third show since he took on creative direction for the label's menswear line last year.
Williams' blockbuster debut took place on the Pont Neuf in Paris last June, in a street party with performances by Williams, and Jay-Z. He took to Hong Kong in November for his second runway show, with sailor suits and Hawaiian prints, along a waterfront promenade overlooking the city's skyline after dark.
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