Liam Payne's HUGO Clip-on Eyewear Campaign Out Now

The former One Direction singer Liam Payne announced the release of his new HUGO eyewear campaign yesterday on his official Instagram account.

Payne posted some of the pictures from the campaign’s photoshoot with the caption ‘My #HUGOeywear is out NOW! Here’s some more shots of the @hugo_official collection. Swipe up in stories to see.’

This fall’s HUGO eyewear collection introduces HUGO’s first optical frames with magnetic clip-on lenses. The clip-on lenses allow you to experiment the various shapes and shades with dark or mirrored lenses that you can easily add onto your glasses frame.

The collection had six glasses frames, three of them for men showcased by Liam Payne and three of them for women showcased by Aiden Curtiss. And each piece comes with different styles of magnetic clip-ons because it is your style, your choice.