Korean Culture Week 2025 Kicks off in Cairo

The Korean Cultural Center in Egypt is delighted to present the 2025 edition of Korea Culture Week, an immersive celebration of Korean cultural heritage and its modern evolution. 

The weeklong cultural program will commence with an inaugural concert on Friday, July 11, at 7:00 PM at the National Museum of Egyptian Civilization (NMEC).

This year’s edition aspires to illuminate the beauty and diversity of Korean culture, blending the traditional with the contemporary. In response to the growing fascination with Korean arts and culture in Egypt, the event seeks to reinterpret traditional elements with modern sensibilities, offering audiences a multifaceted and enriching experience.

Over the course of the week—from July 11 to July 17—visitors will be invited to engage with the finest expressions of Korean artistic traditions through music, dance, fashion, and storytelling. The festivities will open with a mesmerizing performance by Sangjaru, an acclaimed Korean folk fusion ensemble celebrated for its dynamic interplay between heritage and innovation.

Fusing traditional Korean melodies with the vibrant energies of gypsy swing, funk, rock, and improvisation, Sangjaru embodies a compelling cultural synthesis. The group’s name—derived from the Korean words sangja (box) and jaru (sack)—symbolizes the coexistence of structure and adaptability, echoing their artistic mission to revitalize tradition through contemporary interpretation.

Beyond the stage, Korea Culture Week offers a wealth of participatory opportunities and curated exhibitions:

Hanbok Exhibition and Creative Workshops: A thoughtfully curated exhibition will showcase the elegance and symbolism of hanbok, Korea’s traditional attire, tracing its aesthetic evolution across eras. Throughout the week, attendees may participate in hands-on workshops, crafting hanbok accessories under the guidance of Korean cultural specialists.

Exploration of Traditional Korean Musical Instruments: Visitors will be introduced to the auditory heritage of Korea through an interactive display of traditional instruments—categorized into strings, wind, and percussion—each bearing centuries of cultural resonance.

K-Comics World Exhibition: Concurrently, the Korean Cultural Center is presenting the K-Comics World Exhibition throughout the month of July. The showcase highlights the celebrated webtoon Hellbound, a critically acclaimed creation by writer Choi Gyu-seok and director Yeon Sang-ho, which garnered global attention following its adaptation into a Netflix original series.

Egypt proudly hosts the inaugural leg of this international exhibition, which will subsequently travel to Canada, China, Hungary, and Japan, further advancing the global footprint of Korean digital storytelling.

The celebration will culminate on Thursday, July 17, with the Egyptian Preliminary Round of the K-Pop World Festival, an esteemed global competition orchestrated by Korea’s Ministry of Foreign Affairs, the Ministry of Culture, Sports, and Tourism, KBS, and Korean diplomatic missions worldwide. This electrifying event will offer aspiring Egyptian performers the opportunity to showcase their passion for K-pop and vie for a place in the prestigious finals to be held later this year in Changwon, South Korea.