After a historic performance that will live through the ages at the Super Bowl halftime show, people expected both Jennifer Lopez and Shakira to earn millions for their efforts. Even though the show drew as much attention as the game itself, but you might be surprised to learn the two singers won't be picking up a paycheque.
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While both J.Lo and Shakira routinely pull in millions of dollars while on tour, the Super Bowl halftime show is such an iconic gig that performers usually forget about getting paid.
The NFL covers the production costs, such as lighting and pyrotechnics, and pay performances 'union scale' fees which were previously reported to be over 11 million dollars, which is a very low fraction of what J.Lo and Shakira usually earn.
Marc Ganis, president of consulting firm Sportscorp told Forbes: "They are willing to perform for free and even subsidize the production costs through their record label or concert promoters because of this incredible event.
"Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet."
However, due to the event’s history, they're both set for a huge boost in record sales.
Back in 2018, when Justin Timberlake performed he saw his Spotify streams rise 214 percent in the hour after the halftime show.
The year before, when Lady Gaga took part, her album - which wasn't a new release - ended up running 60 places back up the charts and hit number two on the Billboard chart the week after the Super Bowl.
Shakira and J.Lo were joined by Bad Bunny and J Balvin during the set. There was also a special appearance by Lopez's 11-year-old daughter, Emme Maribel, who joined in to sing the classic 'Let's Get Loud'.
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