Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Jennifer Lopez Is Launching Her Own Brand


Fri 14 Feb 2020 | 03:30 PM
Yara Sameh

Two-time Golden Globe nominee Jennifer Lopez, also known by her nickname J.Lo, is furthering her place within the fashion industry.

Camuto Group announced Thursday the launch of "JLO JENNIFER LOPEZ" an accessories line created in partnership with Lopez.

The first batch to be available will be shoes, which is being debuted in spring 2020, followed by handbags.

The items will be available exclusively in Designer Shoe Warehouse stores (DSW) and at DSW.com, which features boots, sneakers, and tons of stilettos, plus a block heel.

[caption id="attachment_109959" align="aligncenter" width="664"]Three styles from Jennifer Lopez collection Three styles from Jennifer Lopez collection[/caption]

 

“Since the beginning of my career, I’ve wanted to do it all - music, movies, and fashion," the famous 50-year-old artist said in a statement.

Lopez added: “There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW. This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami,”.

In addition to the spring collection, the line is also launching a capsule to celebrate the launch, with five limited-edition styles debuting in March in the DSW stores and at its website.

Lopez previously had a namesake shoe collection under a partnership with Titan Industries as well as was partnered with Giuseppe Zanotti on multiple capsules.

She already has three other high-profile fashion deals for the spring 2020 season, in addition to being the newest face of Coach as well as helping the American label launch its new CitySole Court sneaker.

Lopez and Shakira had teamed up early February for an unforgettable show at the Super Bowl halftime, a gig that is still being talked about around the globe.

The superstar duo made history at Super Bowl LIV as the first two Latina women to co-headline the coveted Pepsi halftime show gig.