The famous singer and actress Jennifer Lopez announced the launch date of her own beauty brand "JLO BEAUTY" a few days ago on her official Instagram account @jlo.
The singer posted her "JLO BEAUTY" introduction video with the caption 'This isn't just a passion project, it's a 30-year-old dream. I can't wait to share my skincare secrets with you!!'
She also posted the official "JLO BEAUTY" logo as well as a picture of herself from the brand's official photoshoot.
The "JLO BEAUTY" brand is set to be launched on January 1st, 2021. People can sign up for an early access on December 8th through the official "JLO BEAUTY" website: www.jlobeauty.com
It is worth mentioning that Lopez was recently named as WSJ. Magazine 2020 Pop Culture Innovator.
She won the People's Icon Award during the 2020 E! People's Choice Awards show last Monday, November 16th.
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