Japan’s Imperial Household Agency announced on Friday that it will launch an official YouTube channel on April 1, aiming to expand public engagement with Emperor Naruhito, Empress Masako, and other members of the imperial family.
The initiative is part of a broader digital outreach strategy, following the agency’s Instagram account, which has attracted 1.9 million followers since its debut last year.
The new channel will feature key events, including the emperor’s birthday press conference and official engagements of the imperial couple, which are currently shared on Instagram.
Seeking to modernize its communication, the agency expressed hopes of reaching a wider audience through multiple platforms.
However, the comment section on YouTube will be disabled, with public feedback encouraged via the agency’s official website, which underwent a major redesign in February.
The move comes as the agency strengthens its public relations efforts, especially after facing intense online scrutiny over former Princess Mako’s engagement and 2021 marriage to Kei Komuro.
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