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IVY Schools Inks Deal with Boost, Toolbox to Promote STEM System


Wed 02 Dec 2020 | 04:00 PM
Hassan El-Khawaga

IVY International Schools signed an agreement with Boost and Toolbox to promote introducing STEM education system in the Egyptian market and prepare the future generations for the jobs of the 21st century.

The Boost-Toolbox’s deal includes the marketing strategy development, market research, the implementation of the marketing plan, creation of all the advertising content, admissions process design, and performance and digital marketing execution.

In this regard, Sherif Makhlouf, the managing director of Boost, said: “We are very excited to be working closely with Ivy international schools helping to launch such a needed educational player to the Egyptian market.”

[caption id="attachment_181244" align="aligncenter" width="1024"]Sherif Makhlouf Sherif Makhlouf[/caption]

Ivy schools is such an impressive project with an investment worth nearly half a billion Egyptian pounds building a state of the art educational campus on the Ring Road by New Cairo. It gives 1,800 students the opportunity for accessing 15 cutting edge technology labs, sports clubs, arts, and innovation opportunities.

The Boost-Toolbox cooperation was created by two entities with over a decade of marketing strategy and implementation expertise in the Egyptian market delivering consistent results to our clients helping them successfully manage their marketing activities and achieve their business objectives.