Innovation, sustainability, and inclusivity are the themes of Italian Design Day 2024, which the Italian Embassy in Cairo is celebrating in collaboration with leading Egyptian civil society organizations.
An event titled "From Waste to Haute Couture" will be held from April 18 to 21 at The Factory and Hangar buildings in Downtown Cairo.
The initiative aims to raise awareness among the population and promote a culture of "more conscious consumption", as well as support a more innovative and environmentally friendly design industry.
During the event, the artwork "Life Cycle: Performance Brick" created by the Egyptian design studio Scaffold will also be inaugurated.
The artwork is a tribute to the globally recognized Italian role in promoting design, and especially the Italian design themes of this year, which the embassy has always been keen to disseminate through similar initiatives and events in Egypt.
On the same day, the "Red Chair" will also be on display as a symbol of the initiative to combat femicide and violence against women promoted by the General Assembly of Women, which has been joined by the Italian Ministry of Foreign Affairs and International Cooperation.
After the end of the event, the "Red Chair" will be moved to the Italian ambassador's residence in Cairo.
The red chair actually represents the void left by each woman who has been murdered in society.
Thus, all these projects, made from recyclable materials, represent the power of design to convey tangible messages and proposals in the face of the challenges posed by combating climate change, transforming our economies towards sustainability, and combating all violence and discrimination against women.
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