iPhone sales decline 24% in China

Apple's iPhone sales in China fell by 24% during the first six weeks of this year, pushing it into fourth place among smartphone sellers in the country, according to Counterpoint Research data.

The California-based company lost the title of best-selling smartphone maker in China to Vivo, a Dongguan-based manufacturer, thanks to better performance in targeting the low-budget segment of the market, according to Counterpoint. . However, both companies witnessed a decline in sales, as the country's overall market fell by 7%, raising doubts about hopes of an imminent recovery.

Thanks to the momentum of local Mate 60 Pro devices and a wave of buying linked to a nationalistic trend, Huawei Technologies increased its market share from 9.4% to 16.5%. Honor Device Co., which separated from Huawei in 2020, was the only major company to record a growth in unit sales of 2%. According to researchers, Apple's market share reached 15.7%, down from 19% a year ago.

Apple is struggling to replicate its usual success in China, partly because the broader market is faltering to stimulate demand, Apple offered rare discounts on its online store last January, and online sellers are currently announcing price reductions of up to $180.