Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Gucci Family Saga Gets a TV Adaptation with Fashion Family Producing

Thu 21 Mar 2024 | 03:15 PM
Yara Sameh

The Gucci family saga that entered the global pop culture arena with Ridley Scott’s movie “House of Gucci” is set for another take — this time on the small screen and with the real Gucci family on board as part of the production team.

Gaumont, the French film and television group behind “Narcos,” “Lupin” and the upcoming fashion world series “Becoming Karl Lagerfeld,” has signed an agreement with producer Giorgio Gucci, who represents the Gucci family, to make a TV series about the rise of the iconic Gucci brand. 

The show will follow the company’s beginnings with founder Guccio Gucci and delve into the conflicts that ensued within the fashion family dynasty that led to the sale of their empire.

The still-untitled project is in the development stage with no director or cast attached but is looking to shoot in Italy, the U.S., France, and the U.K.

The Gucci family TV series project has been gestating since 2019, before “House of Gucci” hit the screens. That movie centered on how the murder of Maurizio Gucci was contracted by his ex-wife Patrizia Reggiani (portrayed in the film by Lady Gaga), and prompted the family to issue a fuming statement over what they claimed was an inaccurate portrayal.

As the story goes, Guccio Gucci worked as a bellboy at the Savoy Hotel in London, where he became inspired by the luxury leather suitcases carried by British aristocrats. 

In 1921, Gucci opened his first retail location in Florence and his four sons — Aldo, Vasco, Rodolfo and Ugo (his adopted stepson) — were soon brought into the family business. Aldo, the eldest of the five brothers, opened the first Gucci boutique in Rome in the 1930s. His intuition and innovative use of quality materials turned Gucci into an iconic brand featuring the double G logo.

Long-simmering family feuds over the following decades ultimately caused the family-controlled brand to be sold in the early 1990s to French conglomerate Kering.