Google is working on a new social networking app called Shoelace which is aiming at organizing local events and activities. The new feature organize your own events, and there’s a map interface to view and RSVP to other people’s Loops.
Shoelace bears a striking similarity to Schemer, another experimental event organizing app from Google that was launched in 2011. Unfortunately, the app was shut down just three years later in 2014.
Instead of trying to create a new all-encompassing social network to rival the likes of Facebook, Shoelace seems to have much more modest ambitions that may challenge Facebook’s ubiquitous Events functionality.
Noteworthy, the users of this new social networking site will most probably be the Facebook drop-outs. A lot of people have issues with Facebook’s privacy concerns.
For some people, what Facebook is doing is already a bit more like ‘stealing’ private data. The social media platform uses these data privately for their own money-making purposes.
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