Gifts Delivery Platform ‘Floward’ Launched in Cairo

The Kuwait-based online flowers and gifts delivery platform Floward announced that it has launched its services in Cairo, Egypt, adding that it has been gradually expanding into various markets and regions in the country.

According to a press release by Floward, its CEO Mr. Abdulaziz B. Al Loughani said: “ Egypt is a promising market with geo-economic importance. We also have great confidence in the Egyptian economy, valued at more than USD 300 billion, with the flowers industry estimated at nearly USD 300 million.

“After cementing our position as the go-to destination for flowers and gifts in the GCC and London – UK, we are now very excited to expand further into the MENA region, starting with Egypt,” Loughani noted.

Here is some information about it below:

• Founded in 2017 by Abdulaziz Alloughany, Floward operates in Kuwait, Saudi Arabia, Qatar, Bahrain, and UAE; the startup earned an impressive annual net revenue of $30 million.
• The startup sources flowers from around the world, offering packages that include sweets, cakes, and other gifts and utilizing the talent of top florists.
• Some of the company's services include purchasing roses from all over the world, providing many options for the best places to order flowers online, and providing the best flower delivery services to bring beautiful floral arrangements right to their customer's doors.
• The Kuwaiti firm intends to sell shares to the public in London, New York, and Saudi Arabia in the coming years.