Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Fashion Designer Farida Temraza Dishes on Her New Haute Couture Collection


Tue 12 Dec 2023 | 06:31 PM
Pasant Elzaitony

There is no doubt that Egypt has distinguished fashion designers who have appeared over the years and engraved their names in bright letters on the global horizon.

Among these talents is Egyptian award-winning fashion designer Farida Temraza. 

Fashion Designer Farida TemrazaFashion Designer Farida Temraza

The designer participated in many international fashion weeks, the latest is the Milan Fashion Week, in which she presented her latest haute couture collection.

The collection is distinguished by sophistication and elegance and is suitable for evening parties and important events throughout the year.

"SEENews" spoke to Temraza about the new collection and the role the pearls and black color served the designs.

The designer noted the group was the first fashion show in the Arab world and the history of fashion to feature a full collection in the same color.

The designer added that the media reported about the show and highlighted how it was a new kind.

"We presented it in black to empower women and send a message to every woman: You are the heart of the collection, the light that shines in the darkness," she pointed out.

*Hide imperfections

Temraza continued, “We presented the entire collection with love and appreciation for women, so we presented cuts with details that hide women’s flaws,".

"We also relied on different cuts in each design, one of which makes the waist slimmer and the other gives more length,".

Temraza noted have relied on more than one cutting technique to give women elegance and beauty.

*Beauty of pearl

The designer relied entirely on fine Japanese crepe fabric, which is very different and distinctive, to beautifully showcase the shape of the body.

Temraza also relied on the pearl, a gemstone that is one of the characteristics of Temraza, who won her first award in Paris in 2014 with a pearl-inspired top.

"I wanted to rely on pearls here as well because they are created by nature and are inside the oyster. The same idea of the collection: the woman is a pearl inside the black dress," she noted.

Temraza confirms that the collection is suitable for every year and throughout the year due to the black being the king of colors and pearls along with Japanese black crepe being the queen of materials.

This blend sets women at the height of their elegance and sophistication throughout the year.