Facebook announced a new video platform that lets users pay to interact with content creators or celebrities during live broadcasts, according to Bloomberg report issued on Wednesday.
The new platform will give viewers of live, interactive video events the chance to tip creators by purchasing digital gifts for them, or they can pay to show up next to them during a stream to ask a question or snap a picture. According to Bloomberg, creators will also have the opportunity to sell products during the live stream .
Meanwhile, the concept resembles that of Cameo, an online service that lets users order personalized video messages from celebrities such as actors, comedians, reality TV personalities, musicians and sports figures for anywhere from $5 up to $1,200 .
Noteworthy, Facebook faces US lawsuits that could force sale of Instagram, WhatsApp after the U.S. Federal Trade Commission (FTC) and nearly every U.S. state filed lawsuits against the social media company, saying the deals were unfair and ultimately harmed consumers.
Meanwhile, the FTC reported that it would seek an injunction that could, among other things, require pestitures of assets, including Instagram and WhatsApp.”
On other hand, Facebook becomes the second big tech company to face a major legal challenge this year after the U.S. Justice Department sued Alphabet Inc’s Google in October, accusing the $1 trillion company of using its market power to fend off rivals.
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