Egyptian fashion designer Noheir Shawky presented a unique collection of designs filled with spirit, art, and creativity.
Shawky relied on vintage arts, hand embroidery, and hand-painted exquisite paintings to present her striking designs.
Shawky was inspired by the sea and its shades and presented a collection of jeans jackets, which is hot this season.
[caption id="attachment_131271" align="aligncenter" width="1280"] jeans jackets by Noheir Taken by Sama Eslam[/caption]
This distinguished collection featured a unique variety of classic and modern embroideries that were based on stones, beads, pearls, and bling.
The Alexandrian designer created on the back of every jacket a contemporary piece of art by combining the embroidery arts with the jeans.
[caption id="attachment_131266" align="aligncenter" width="540"] embroidery arts taken by Sama Eslam[/caption]
"Mum owned “Zeinab Kholousy”, a well-known wedding dress factory in Alexandria. I worked with her and then felt that this work doesn’t present anything new, especially since you are limited to two colors, the white, and the off-white,” the Alexandrian designer said.
She added: “I was always in love with colors, which made me contemplate career change while keeping the option of making wedding dresses available for some,".
[caption id="attachment_131264" align="aligncenter" width="768"] Cardigan in lovely colors taken by Sama Eslam[/caption]
* The latest trends
She pointed out: "The idea of drawing on jeans and embroidery on, is something that I originally have a great experience, which reaches 20 years. I have a large crew working with me, especially, since the idea is the last trend abroad,”
[caption id="attachment_131267" align="aligncenter" width="540"] Drawing on jeans from Noheir's collection[/caption]
“I work with artists from the Faculty of Fine Arts for the portraits, as for the other drawings, I draw it." she continued.
* Wearing artwork
The designer explained the method of wearing art clothes, saying: “Artwear and embroidered designs need a basic top underneath, and it should be of the same color, to highlight the design and make it visually comfortable.”
[caption id="attachment_131401" align="aligncenter" width="742"] Colorful outfit from Noheir's collection[/caption]
“In the case of the hijab-wearing women, keep the hijab plain.” she added.
* Cleaning artwear
As for the care and cleaning with the hand made parts, the designer directed that it should be hand-washed, without scrubbing or using a quick cleaner, and to rinse quickly.
[caption id="attachment_131402" align="aligncenter" width="1080"] Artwear by Noheir taken by Sama Eslam[/caption]
It is worth mentioning that Shawky graduated from the La Mère de Dieu School, taught by nuns, where she learned commitment and mastering everything.
She chose to study law and obtained a Bachelor of Laws out of adoration for her father, who was a consultant at the State Council.
[caption id="attachment_131404" align="aligncenter" width="1080"] Artwear by Noheir taken by Sama Eslam[/caption]
However, Shawky chose art, specifically fashion, to be her field of creativity. She presents a new collection once in a while.
Contributed by Yara Sameh
[caption id="attachment_131406" align="aligncenter" width="1080"] artwear by Noheir taken by Sama Eslam[/caption]
[caption id="attachment_131405" align="aligncenter" width="802"] artwear by Noheir taken by Sama Eslam[/caption]
[caption id="attachment_131399" align="aligncenter" width="768"] Hand made embroidery by Noheir taken by Sama Eslam[/caption]
[caption id="attachment_131400" align="aligncenter" width="768"] jeans jacket by Noheir Shawky[/caption]