Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Egypt Fashion Week Kicks off Inaugural Edition

Sat 13 May 2023 | 02:48 PM
Yara Sameh - Ali Abu Dashish - Pasant Elzaitony

The inaugural edition of the Egypt Fashion Week kicked off Friday evening at the Egyptian Museum in Tahrir.

The fashion week will take place from May 12 to 15, under the title, “Past, Present and Future”.

It is a celebration of culture, heritage, and creativity and aims to connect the local, African, and Middle Eastern markets through design, craftsmanship, education, sustainability, production, and retail.

Egypt Fashion Week is held under the auspices of the Ministry of Planning and Economic Development, the Ministry of Tourism and Antiquities, and the Ministry of Agriculture and Land Reformation.

It is co-produced by Creative Headz, Launchmetrics is the official logistics partner, and TikTok is the official Entertainment Partner.

The opening ceremony was attended by foreign ambassadors, Egyptian and foreign ministers and businessmen, and representatives of more than 12 countries.

In addition to designers, public figures, celebrities, international and Arab social media influencers, fashion influencers, and scholars in the fashion industry.

Among the attendees were actress Nour, actor Ahmed El Fishawy, tourism expert and organizer Onsi Barakat, and Egyptian soprano Farrah El Dibany.

More than 50 Egyptian designers took part in the first show, featuring designs of fashion, jewelry, shoes, leather, and metal.

In a statement, Amr Al-Qadi, CEO of the Egyptian General Authority for Tourism Promotion, affirmed that the Authority is keen to sponsor such events that shed light on the Egyptian tourism product that combines ancient civilization with modernity.

He stressed the steps taken by the ministry towards promoting fashion show tourism, especially in light of what Egypt is witnessing in terms of fashion tourism and linking it to the ancient Egyptian civilization.

Al-Qadi pointed out that the event is an opportunity to provide fashion inspired by Egyptian culture and its rich heritage and ancient civilization through what Egypt enjoys from creative creators and craftsmen.

He added that the Egyptian Museum was chosen to host the event for being a symbol of Egyptian civilization and a witness to its greatness and nobility as well as one of the ministry's media strategies to promote the Egyptian tourist destination.

Director General of Tourism Awareness at the authority, Eman Abdel-Rahman, revealed that the ceremony's activities included a fashion show by the most prominent and best Egyptian designers under the supervision of US celebrity fashion stylist Julie Matos.

Susan Sabet and Paul Antaki alongside a large team have been working hard to fulfill this Egyptian dream, which has finally arrived after nearly five years.

The fashion week was postponed three times due to the coronavirus. The following days of EFW will occur in the Museum of Agriculture, the second most important agricultural museum in the world after Budapest. It is an architectural gem, that dates back to 1937 and on its vast grounds retells the history of cotton and the Egyptian textile industry, which is a perfect tie-in.

EFW will feature runway shows and exhibitions by Egyptian schools and guest schools such as FAD in Dubai and Creative Space in Beirut as well as Gitex bringing schools from Morocco, Tunis, and Jordan.

The final day will offer visitors an opportunity to “shop the runway” at the Mall of Arabia.