Designer Basma Medhat.. Pioneer of Egyptian Fluid Art

Salma Yassin

By Pasant Elzaitony

Basma Medhat, an Egyptian interior designer introduced the first-of-its-kind fluid art in Egypt. Here’s her story in brief.

In 2011, she graduated from faculty of applied arts at Helwan University, then she worked for 5 years at a famous decorating company.

[caption id="attachment_47001" align="aligncenter" width="350"] Basma Medhat, an Egyptian interior designer[/caption]

Private Business

After getting married to her co-worker and gave birth to her first child, it was hard for Medhat to work according to the company’s regular timetable that’s why she decided to start her own business.

By her husband’s support and after 6 months of hard study, she launched her fluid art project in July 2018.

This type of art focuses on applying paintings on different wooden pieces, plates, other surfaces and it is rare in Egypt due to its scarce and expensive materials.

She painted an elegant home accessories collection and managed to market her pieces of art through social media platforms; Facebook and Instagram.

Power of Colors

Medhat is a color lover as all her studies mainly revolved around colors, shadows, lighting and her work is distinguished by its overlapped amazing shades.

She pointed out that people in Egypt started to buy these new accessories to get the benefit of colors’ power in their homes.