American singer Ciara has launched a new luxury clothing line, titled "LITA by Ciara".
In a statement, the Grammy winner stated that she aims to reach with her line the modern woman by creating a brand that gives her everything she needs in one place, her best friend in fashion, to help her create looks for all the moments in her life.
She noted that each piece reflects her passion for fashion with excellent fit, quality, and sustainability.
The "Level Up" singer added, "The LITA girl is sustainably chic and effortlessly cool. I want women from every walk of life to feel and enjoy the same comfort, cool, and confidence that I feel when wearing the collection."
"Love Is the Answer" is the theme for Ciara's collection.
The 35-year-old entertainer, who is the co-founder and chief creative director for The House of LR&C, shared several designs from her line on Instagram.
"LITA stands for Love Is The Answer! Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love," she captioned.
Ciara added: "I poured a lot of love into every part of the process of creating this line. It started with inspiration from vintage and staple pieces in my closet! I'm a High-Low fashion kind of girl, and Tom Boy Chic is my style."
The fashion line will allocate 3% of net revenue for every purchase to the "Why Not You Foundation", which supports programs that directly empower girls and young women.
https://www.instagram.com/p/CTCv325FOKg/?utm_source=ig_web_copy_link
Ciara's new collection comes shortly after she debuted her "Dare to Roam" accessories, which features a collection of stylish, functional backpacks, lunch boxes, and pouches.
The singer has a long history with fashion since 2007, during which she became the spokesperson for the "I Will Not Lose" female campaign. She has also done extensive modeling as well as represented Adidas Original in 2010. She was named a global ambassador for Revlon in 2016.
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