British luxury fashion house Burberry has named internationally acclaimed Chinese actress Tang Wei as its newest global brand ambassador.
The brand on Wednesday confirmed her appointment and released visuals of Tang sporting a trenchcoat with a faux-fur collar from the brand’s winter 2023 collection by a lush pond. She completed her look with a pair of round-toe boots and a small Knight bag in blue grainy calf leather and shearling.
“Having known Burberry for many years, it feels as though we’ve become old friends, with its influence woven deeply into my life,” Tang said in a statement.
“I’m truly grateful for this enduring companionship. I adore Burberry’s distinct mastery of color and lines, which exudes a sense of both familiarity and novelty. It’s a British charm that I’ve come to know and love, coupled with a timeless yet rebellious modern spirit. Fate brought us together. This friendship is like a rose, and I would love to see it blossom,” Tang added.
Last month, she attended the brand’s pop-up in Shanghai and had intimate exchanges with Burberry chief creative officer Daniel Lee. Her appearance, alongside brand ambassador Chen Kun, had already helped the brand generate considerable buzz on Chinese social media.
Considered one of the most celebrated Asian actresses of her generation, Tang is known for her mesmerizing performances in "Late Autumn" and "Decision to Leave".
She has scored dozens of major awards since her silver screen debut in Ang Lee’s erotic period espionage movie “Lust, Caution.” The movie scored the Golden Lion top honor at the Venice Film Festival in 2007.
The South Korean movie “Decision to Leave,” which won the best director award at the 75th Cannes Film Festival last year, pushed her career to a new high.
Her portrayal of Song Seo-rae, a Chinese immigrant suspected of murdering her husband, who later developed feelings for the lead character, detective Jang Hae-jun (played by Park Hae-il) who was investigating the case, helped her bag a dozen major recognitions across Asia and beyond.
Prior to joining the family of Burberry, alongside Chinese actor Chen, Thai star Bright, soccer player Son Heung-Min and South Korean actress Jun Ji-Hyun, the celebrated actress was the face of Loewe in China and worked with Chanel occasionally on video content and red-carpet appearances.