BTS Named Louis Vuitton's New Ambassadors

Fri 23 Apr 2021 | 01:25 PM

Yara Sameh

French luxury fashion house Louis Vuitton introduced Friday on Twitter South Korean K-pop group BTS as their newest ambassadors.

The fashion house also included a picture of the Grammy-nominated group, wearing matching Louis Vuitton-branded pastel shirts and jackets.

“BTS for Louis Vuitton. Joining as new House Ambassadors, the world-renowned Pop Icons are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook.” Louis Vuitton tweeted.

In a press release, the fashion house called the band one of the most renowned and influential groups in the world. It added that the group's ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.

https://twitter.com/LouisVuitton/status/1385428216966533122?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1385428216966533122%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fnews%2Fmusic%2Flouis-vuitton-bts-house-ambassadors-2926472

“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,” the band said in their own statement.

As part of the partnership, they will team up with the fashion house for a number of special projects and styled with Louis Vuitton pieces for their upcoming appearances.

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