Italian luxury fashion house Valentino has appointed Suga, a member of the K-pop phenomenon BTS, its latest brand ambassador.
Suga joins the company’s ambassadors called Di.Vas, an acronym that stands for Different Values.
Creative director Pierpaolo Piccioli defined Suga as “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”
For his part, Suga noted all individuals have different dreams and values. He said Valentino and Piccioli have been supportive of diversity which is something that he also believe in.”
The K-pop star will also front the Maison Valentino Essentials campaign, dedicated to the brand’s menswear staples.
In September 2022, Valentino doubled down on local engagement in the Chinese market and tapped the popular singer and husband of Rainie Yang, Li Ronghao, as a brand ambassador for the Greater China region.
BTS has been rubbing shoulders with the fashion world for some time. Dior just signed the band’s member Jimin as its global ambassador and in 2021 the group modeled for Louis Vuitton.