In a first, Universal Pictures movie "The Boss Baby: Family Business" will release simultaneously in theaters and on the sister streaming service "Peacock Premium".
The movie is set to debut on July 2. It was previously set to hit the big screen on Sept. 17, followed by a debut on premium VOD sometime in October.
[caption id="" align="aligncenter" width="800"] A scene from "The Boss Baby: Family Business"[/caption]
Universal Filmed Entertainment Group and Peacock announced on Tuesday the news in a joint statement, which follows similar moves made by Disney and WarnerMedia to grow Disney+ and HBO+ subscribers, respectively, amidst the box office attempts to recover from the coronavirus pandemic.
The sequel to the hit 2017 DreamWorks Animation original "The Boss Baby" will be made available to Peacock Premium customers at no extra charge. It sees Tom McGrath returning as director and voice stars Alec Baldwin reprising their roles, Lisa Kudrow, and Jimmy Kimmel.
The movie also features newcomers James Mardsen, Eva Longoria, Ariana Greenblatt, Amy Sedaris, and Jeff Goldblum.