Blackpink member Lisa teased she’d be “Reppin’” Louis Vuitton in her recent single “Rockstar,” and now the news is official. The French fashion house announced the K-pop idol as its latest ambassador.
“I am very excited to welcome Lisa as a house ambassador,” artistic director Nicolas Ghesquière said in a press release. “She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
In a statement, Lisa spoke about her ties to the brand. “I feel so honored to be working with such a great brand that I admire,” she said. “So I’m really looking forward to making greater moments with Louis Vuitton. Throughout the many years, Louis Vuitton has always maintained their originality, and their iconic monogram is such a historic piece that is popular until this day, so I aim to be someone who can maintain originality.”
She also shared her current favorite LV piece: “For the tenth anniversary show in March, I attended with the Pic Trunk monogram. So, so cute!”.
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Lisa’s appearance at Louis Vuitton’s fall/winter 2024 show in Paris was her first big hint about the partnership, and her second, as her shout-out to the house in “Rockstar,”
In the past, Lisa was also a face of another LMVH brand, Celine. This is the latest milestone in what is shaping up to be one of her biggest years yet. In addition to kicking off her solo music era, Lisa is making a foray into acting in the next season of "The White Lotus", which she shot this year in her home country of Thailand.
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