Tommy Hilfiger, which is part of PVH Corp., has tapped global South Korean musician and actress Jisoo to appear in the brand’s fall 2024 ad campaign.
The brand follows Jisoo, the 29-year-old BLACKPINK memeber, on an open-top bus past New York’s iconic sights wearing modernized prep classics from the fall 2024 collection including a camel wool coat, Breton-striped cardigan, and denim skirt. The campaign will run digitally.
“Partnering with Tommy is a dream come true,” Jisoo said. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”
“Jisoo is an undeniable force in the world of K-pop,” said Tommy Hilfiger. “Her confidence, serenity and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”
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Jisoo started out with the K-pop group Blackpink before forging a career as a singer and actress. She attended Hilfiger’s spring 2025 show during New York Fashion Week on the decommissioned Staten Island Ferry, and has an upcoming role in the 2025 K-Drama “Newtopia.”
Hilfiger’s fall collection will be available on tommy.com and in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season.
Jisoo is popular with the fashion industry, serving as the face of such brands as Dyson, Alo Yoga, Self-Portrait, Dior Beauty, and Cartier.
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