The renowned singer Beyoncé has published yesterday her first photos while promoting Adidas footwear via her instagram account.
This followed a partnership that was held between the two sides earlier in April to co-create new footwear and apparel that would focus on performance and lifestyle items.
The photos focused on the huge number of Adidas sneakers owned by the star.
[caption id="attachment_47879" align="aligncenter" width="350"]
Beyoncé while leaning on her Adidas sneakers[/caption]
Also, she appeared while wearing the items of 2019 new Adidas sportswear collection.
“It’s a partnership of a lifetime,” this was stated by Beyoncé as she is going also to benefit from the largest sportswear manufacturer in Europe in relaunching her athleisure brand”Ivy Park”.
“Ivy Park” was first launched in 2016 with the partnership of Sir Philip Green, the British billionaire and Topshop owner.
After Green was accused of sexual harassment in 2018, she became the only brand’s owner and actually the first black woman to own an athleisure brand.
On it’s part, Adidas will be able to develop new products amid benefiting from the singer’s massive social-media dominance which allowed the first photo to hit 2 million likes in less than an hour.
It’s remarkable that several celebrities held previous partnerships with Adidas like the singer Kanye West,
the American model and Businesswoman Kylie Jenner, the American singer Pharrell Williams and others.
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