Balenciaga to Present Latest Collection in Video Game

Spanish Luxury fashion house Balenciaga is planning to unveil its autumn/winter 2021 collection in an original video game.

The players would navigate through a virtual realm, completing tasks, and meeting characters dressed in the brand's new designs.

"Afterworld: The Age of Tomorrow" will launch on December 6, will be playable in web browsers.

The coronavirus pandemic has sparked a shift in the way fashion designers showcase their designs.

French luxury fashion house Yves Saint Laurent SAS, also known as Saint Laurent presented its Spring/Summer 2021 Women Collection, designed by Anthony Vaccarello, in a 10-minute Vaccarello fashion film called “I wish you were here” posted on YouTube.

In September, Burberry unveiled its latest collection via Twitch, and Gucci enlisted Harry Styles to help showcase its latest collection line in a seven-episode mini-series.

Also, clothing brand 100 Thieves presented in April its entire streetwear collection available in the Nintendo Switch game "Animal Crossing: New Horizons".

Last month, Balenciaga launched its summer 2021 collection on YouTube.