Alia Bhatt Is Gucci's First Indian Global Brand Ambassador

Italian high-end luxury fashion house Gucci has named Alia Bhatt as its first Indian global brand ambassador.

The actress, producer and entrepreneur is set to make her first appearance in the role at the upcoming Gucci Cruise 2024 runway show in Seoul. 

The event will be staged at the city’s Gyeongbokgung Palace on Tuesday and marks the fashion house’s 25 years in the country.

"I’m honored to represent the house of Gucci not only in India but at a global stage. Gucci’s legacy has always inspired and intrigued me and I’m looking forward to the many sartorial milestones we create together♥️," Bhatt said in a statement.

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In becoming a Gucci ambassador, the Bollywood star joins a pool of international personalities among the likes of Hanni, a lead singer of the global chart-topping Korean group NewJeans, “Squid Game” star Lee Jung-jae and fellow South Korean actress Mina Shin, as well as Japanese talent Jun Shison.

Bhatt made her acting debut as a child in the 1999 thriller “Sangharsh”, which was followed by her first leading role in Karan Johar’s teen movie “Student of the Year” in 2012. 

Ever since, she had a prolific career punctuated by different accolades, including five Filmfare Critics Awards, as well as the Time100 Impact Award, which she received last year for her contribution to the entertainment industry.

Fashion-wise, the Bollywood star has appeared on the covers of glossy magazines globally, most recently fronting Vogue India and Harper’s Bazaar Arabia issues.

Earlier this month, she made her Met Gala debut in an Atelier Prabal Gurung ivory ballgown covered in hand-beaded pearls and featuring a long dramatic train.

Adding to her entrepreneurial ventures, Bhatt launched her own sustainable maternity and children’s clothing brand named Ed-a-Mamma and is an investor in the Nykaa beauty company.

Next up, the Bollywood star will appear alongside Gal Gadot in Netflix’s spy thriller “Heart of Stone”, which will mark her first American film release. The movie is slated to premiere on the streaming platform on August 11.