Alexandra Daddario Becomes New Face of Dior

American actress Alexandra Daddario, of “Anne Rice’s Mayfair Witches,” “White Lotus” and “True Detective” fame, has been named an ambassador for Dior women’s fashion, as well as the La Collection Privée fragrance collection.

“Alexandra will partner with the house, celebrating the designs and creations of women’s creative director Maria Grazia Chiuri and supporting Dior Beauty in the fragrance category, specifically La Collection Privée Christian Dior,” the brand said in a statement on Monday.

That collection includes Gris Dior and has unveiled a campaign including Jenna Ortega, Thuso Mbedu, Maya Hawke, Joseph Quinn, Fai Khadra, Liu Yuxin, and Orelsan. Gris Dior is considered to be the pillar of the collection.

Earlier this month, the brand held a pop-up around the fragrance, which featured works of art by Andrés Reisinger, Thomas Trum, Mileece, and Collectif Scale.

Though the partnership with Daddario is newly formalized, it isn’t her first time working with the brand. She wears Dior regularly, including at Gris Dior’s The Grey Zone opening event in L.A. as well as the premiere of her show “Anne Rice’s Mayfair Witches”, and the 2022 Primetime Emmy Awards. 

She also attended the brand’s women’s fashion show in Paris in February.