The Dubai-based Arab Fashion Council announced Tuesday the first men's fashion week in the Middle East, which is taking place on January 28-30.
The Arab Fashion Week will take place twice a year in the future in January and June to be in line with the menswear fashion week calendar.
The event, presented in partnership with Facebook, aims to establish a sustainable platform to champion fashion design talent from across the region including the UAE, and Lebanon.
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As part of a strategic partnership between the Arab Fashion Council and the Fédération de la Haute Couture et de la Mode, four rising menswear designers from Paris Fashion Week Men’s have been selected to participate in the fashion week.
The designers will premiere their collections through their inpidual expressions of digital creativity on Facebook Live and Instagram Live, allowing billions of users all around the globe to view and pre-order the designer’s collections direct through Instagram Shopping and the ByTribute luxury marketplace.
In a press statement, the Council stressed its desire that this new platform will be used to celebrate creativity and freedom of expression not just of fashion for men but also for designers that embrace gender-neutrality.
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