Wall Street Co., plans to organize a real estate exhibitions at the fairgrounds in March 2022.T
The company also plans to organize a real estate exhibition in one of the Gulf countries during that period next year, as part of its expansion plan to stimulate sales of the real estate sector through various marketing tools.E
Eng. El-Sayed Eliwa, Chairman of the Board of Directors of the Wall Street Company for organizing the exhibition, said that the company launched today, Saturday, the first Egypt National Exhibition at the Kempinski Hotel in New Cairo.
The exhibition is organized for one day, with the participation of 35 real estate development companies, including 33 companies that own projects in the New Administrative Capital.
Eleiwa added that the exhibition targets 1.5 thousand visitors during the day’s activities, and aims to achieve 850 million pounds in contractual sales.
He added that the companies offer a variety of different and distinctive projects with exclusive offers to customers and visitors of the exhibition with residential, commercial, medical, hotel and administrative activities.
He explained that the exhibition targets all social groups and segments, from 9 governorates, including Greater Cairo, Sharqia, Qalyubia, Menoufia, Buhiara, and Alexandria, where the company provided various means of transportation for potential customers.
Eleiwa added that the Egypt National Exhibition set several conditions and controls on the participating companies, including presenting real offers, as well as confirming the credibility of the companies before participating in terms of obtaining ministerial decisions and licenses and not delaying the payment of land installments to the capital company, in order to ensure the quality of the product provided by companies and achieve the highest return on investment for visitors and gain their trust.
Eng. Eleiwa pointed out that the company has conducted several marketing studies on the behavior of customers, with regard to one-day fairs and multi-day fairs, and it was found from the study, that customers are interested in one-day fairs, because the consumer goes to the exhibition only once, and communicates with 5 or 6 companies at most during the period of the exhibitions is multi-days, which increases the turnout of customers to these exhibitions.
He added that the real offers presented by companies during the exhibition represent the most important factor for customers and increase their credibility.
He pointed out that the state granted the administrative capital a governmental guarantee, through the requirements and controls set by the Administrative Capital Company for developers, and the supervisory role over the designs and drawings provided by companies for the projects to be implemented, and the timelines for implementation processes, which earned the projects of the administrative capital the confidence of citizens, especially with the trends of the state, by applying a 30% rate to projects before putting them up for sale, confirms the state’s presence in regulating the market, and protects the rights of customers.
Eng. Eleiwa indicated that the company owns sister companies in the real estate development sector, including the Union Contracting Company, which implements many projects with the government and private sectors, and also owns the “Unity” real estate marketing company, which markets a number of real estate projects for the benefit of real estate development companies.
Translated by Ahmed Moamar