Sherif Fathy: Overseas Exhibitions are an Open Invitation for the World to Discover Egypt’s Treasures Firsthand

LONDON – Mr. Sherif Fathy, Minister of Tourism and Antiquities, emphasized that Egypt’s policy of organizing temporary archaeological exhibitions abroad is not merely a cultural activity, but a strategic tool for innovative tourism promotion. He noted that these events serve as a window into the comprehensive development currently transforming Egypt’s infrastructure and museums.

Key Statements by Minister Sherif Fathy:

The Power of Cultural Diplomacy: The Minister described the "Ramses and the Gold of the Pharaohs" exhibition as a successful model of "Egyptian Cultural Diplomacy," highlighting the ancient civilization’s unique ability to inspire and connect with people globally.

 A Strategic Call to Action: Fathy explained that these exhibitions act as an "open invitation" to visit Egypt. He stressed that the message goes beyond displaying artifacts; it aims to motivate international travelers to explore Egypt’s treasures in their original setting, especially with the upcoming full opening of the Grand Egyptian Museum (GEM).

 Private Sector Partnerships: The Minister pointed to the success of collaborating with the private sector to upgrade visitor services at archaeological sites. He confirmed that these partnerships enhance service quality while allowing revenues to be reinvested directly into preservation and restoration efforts.

Strong Tourism Growth: Reviewing the sector's performance, Fathy noted significant growth throughout 2025, a trend that has remained strong in early 2026. He reaffirmed that the British market remains one of the most vital sources of tourism to Egypt.

Unrivaled Diversity: The Minister stated that the national strategy focuses on promoting Egypt as a destination of "unmatched diversity," spanning cultural, beach, eco-tourism, adventure, and spiritual paths—most notably the Trail of the Holy Family.

Minister Fathy concluded by revealing that Egypt still holds many secrets yet to be uncovered, announcing that new archaeological discoveries will soon be made public, thanks to the ongoing work of nearly 300 archaeological missions currently active across the country.