"Play-Doh" Movie in Works

Hasbro is developing a movie based on the famed claylike kids compound, "Play-Doh".

The project will be animated and will be produced by Jon M. Chu from a screenplay by Oscar-nominated writer Emily V. Gordon. Chu is also being eyed as the potential director for the project.

Play-Doh is the No. 1 arts & crafts toy brand and is sold in more than 80 countries worldwide.

Lance Johnson and Jane Lee will oversee the movie through Chu’s Electric Somewhere banner while Jillian Share, Chanel Vidal, and Steven Holster will oversee for eOne. Gordon will also serve as an executive producer.

Hasbro has been developing a slate of movie and TV projects based on their toy brands. This includes Paramount’s "Dungeons & Dragons" which is set for release on March 3, 2023.

Moreover, "Transformers: Rise of the Beasts" is also premiering next year on June 23, 2023. An animated Transformers spinoff movie is additionally in the works for 2024.