Key Takeaways from IPSOS's Latest Consumer Confidence Survey 2025 on Pakistan

Key Takeaways from IPSOS's Latest Consumer Confidence Survey 2025 on Pakistan

Optimism About Country's Economic Direction Highest in 6 Years!

Country Direction on the Right Track:

- People's optimism in the country's overall direction has been on an exponential rise since its lowest point in September 2023, reaching the highest in 6 years in February 2025.

- 31% of people in Pakistan now believe the country is on the right track, compared to 11% in August 2024 and the lowest of 2% in September 2023.

- Optimism about the country's direction has significantly increased to 31% in Q1 2025 so far, versus 19% in Q4 2024, reaching the highest in 6 years.

- Improvement has been observed across all four provinces, including GB/AJK, as well as in both urban and rural areas.

Most Worrying Issues Greatly Eased:

- Economic concerns have significantly eased in 2025, with inflation dropping 18 percentage points as a top worry among Pakistanis, making it the lowest in 4 years.

Strong Current State of the Economy:

- Pakistanis describing the country's current state of the economy as strong have increased by 500% since Q1 2024.

Comfort in Household Purchases:

- Over the past year, comfort in making household purchases has tripled.

Expectations in the Next 6 Months Highest Ever:

- Optimism about local economic conditions has seen a notable shift from 12% in August 2024 to 31% in February 2025, reaching the highest ever since IPSOS started tracking consumer confidence in Pakistan.

Expectations for Personal Financial Situation Improved:

- Optimism about personal financial conditions is also on a constant rise since August 2024, with 1/5 of Pakistanis now expecting improvements in the next 6 months, the highest since May 2024.

Confidence in Job Security Highest Ever:

- Confidence in job security has risen to 19%, reaching the highest ever since IPSOS started tracking consumer confidence in Pakistan.

Pakistan in Positive Change in Global Confidence:

- Over the last year, Pakistan observed a positive change (2.7 points) in the Global Consumer Confidence Index.

- Within the region, while India, Türkiye, and Brazil observed negative changes, South Africa and Pakistan were in the positive territory.

- With stable improvements in the last quarter, Pakistan maintains its position above Türkiye in the rankings.

- In terms of optimism and confidence, Pakistan now stands very close to the global average (37%).

These results send a strong signal to potential investors globally, reaffirming Pakistan as a promising and reliable destination for investment.