Facebook is expanding the Shops feature to subsidiary WhatsApp and to own Marketplace.
“Facebook would also introduce personalized ads in its Shops service based on users' shopping behavior,” CEO Mark Zuckerberg said.
The social media giant said it has more than 300 million monthly Shops visitors and about 1.2 million monthly active Shops.
The company said it would in the coming months test an artificial intelligence tool called 'visual search' so users shopping on its photo-sharing site Instagram can click on items and find similar products in Shops.
Users will be able to use this search from content on the app or on photos on their own camera rolls, Zuckerberg said.
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