Esaad Younes, Other Celebs Launch Hashtag “Lesa El Hekaya Mkamala”

A hashtag entitled, “Lesa El Hekaya Mkamala” (The story is still ongoing), was widely used by celebrities and public figures on social media.

Veteran actress and TV presenter, Esaad Younis took to Facebook on Tuesday, saying: " What Do you think the story is?"

These inpiduals also included Jordanian actor-director Eyad Nassar, Sabrien, Sherif Moneer, Heba Magdi, Mohamed Gomaa, Wael Reyad, and Samah Anwar.

The hashtag, which had earned over 7 million views on the celebrities’ pages on social media, left their followers bewildered over the campaign and why these words were used.

As many famous stars and public figures are continuing to use the hashtag, perhaps the secret behind the story and its importance in society will be revealed over the next few days.

Contributed by Yara Sameh