As part of the activities at the Egyptian Pavilion in the Cannes Film Market 2025, critic Mohamed Sayed Abdel Rahim, director of Cairo Industry Days, moderated a discussion titled "The New Wave: Highlighting Emerging Arab Filmmakers." The session focused on showcasing the contributions of the new generation of Arab filmmakers in reshaping Arab cinema and how festivals can support these emerging talents to achieve global success. The session featured several Arab filmmakers who have made significant achievements at international film festivals.
Regarding the session, critic Mohamed Sayed Abdel Rahim stated to the press center of Cairo International Film Festival:
"This session was a unique opportunity to highlight the new generation of Arab filmmakers, who have achieved remarkable accomplishments at top-tier festivals. Supporting these talents by festivals is vital to ensure the continued development of Arab cinema."
He added:
"The session addressed the representation of the new generation of filmmakers, the challenges they face, their relationship with local cinema and international festivals, and how they can balance self-expression while delivering works that reach a broader global audience."
Participants in the session included Egyptian director Murad Mustafa, director of the film "Aisha Can't Fly Away" which is being showcased this year at Cannes. He previously presented his short film "Eissa" at the Critics' Week in 2023, where it won several awards. "Aisha Can't Fly Away" marks the latest Egyptian entry in the official competition after nine years since the film "Clash." Producer Ahmed Amer, who participated in the production of "Aisha Can't Fly Away" as well as in the production of the Palestinian film "Once Upon a Time in Gaza" also screened this year at Cannes, directed by brothers Nasser and Tarazan. The film is considered part of the new Palestinian cinematic movement.
Also participating was Lebanese director Michelle Keserwany, who, along with her sister Noelle, won the Golden Bear at Berlin Film Festival for their short film “Les chenilles” (“Caterpillars” in English) two years ago. Additionally, Lebanese director Leila Basma, whose film "Salt of the Sea" was showcased at Venice Film Festival two years ago and traveled to several important festivals, enhancing her presence in the international cinematic landscape. Saudi director Tawfiq Al-Ziyadi, whose film "Norah" was featured last year in the "Un Certain Regard" section at Cannes, became the first Saudi film to be screened at the festival, marking a significant achievement for Saudi cinema.
It is worth noting that the Egyptian Pavilion at Cannes Film Market 2025 (Marché du Film) is organized jointly by the Cairo International Film Festival, El Gouna Film Festival, and the Egyptian Film Center (EFC). It has won the award for "Best Pavilion Design" among.