A group of American bloggers and social media influencers has completed a familiarization trip across Egypt, exploring its cultural treasures and natural beauty.
Organized by Egypt’s Ministry of Tourism and Antiquities through the Egyptian Tourism Promotion Authority, in collaboration with the American Chamber of Commerce in Egypt, the initiative aimed to promote Egypt as a prime travel destination through social media engagement and digital storytelling.
During their journey, the influencers visited some of Egypt’s most iconic sites. In Cairo and Giza, they explored the National Museum of Egyptian Civilization, the Egyptian Museum in Tahrir, and the Grand Egyptian Museum.
In Luxor, the group toured Karnak Temple, Luxor Temple, and the Valley of the Kings, gaining a deeper understanding of the country’s ancient legacy.
The final leg of their visit took them to Hurghada, where they enjoyed Egypt’s vibrant marine life, clear waters, and various recreational and adventure activities along the Red Sea coast.
Ahmed Youssef, Assistant Minister of Tourism and Antiquities for Strategic Affairs and acting CEO of the Egyptian Tourism Promotion Authority, stated that the trip is part of a broader strategy to diversify marketing tools and reach wider global audiences through social media, especially among younger travelers.
The participants expressed their admiration for Egypt’s historical depth and hospitality, sharing their experiences through videos and posts across various social media platforms. Their online content is expected to enhance Egypt’s image and visibility in the American travel market.
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