YouTube announced that it will shut down overlay ads from the platform starting on 6 April in response to feedback from viewers who find these ads disruptive.
Such a move will enhance the viewer experience, making YouTube a more enjoyable platform for all. It is also a significant win for YouTube creators.
Overlay ads are known to be less effective than other ad formats, such as pre-roll ads, which play before a video begins.
“Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices,” the statement read.
“Overlay ads are a legacy ad format that only served on desktops and are disruptive for viewers. We expect to see a limited impact for most Creators as engagement shifts to other ad formats.”