There is a big, ongoing, debate in the international cultural communities about how to protect national languages from foreign linguistic domination, especially English, because, in the absence of that protection, a linguistic dependency will take place, implying cultural and institutional aspects.
This phenomenon is not confined to certain countries, but even the developed ones can see it, such as France which has many institutes and academic establishments which now only teach in English.
According to a study published by Cambridge University, China has about 350 million people with English language knowledge. And in China, there are people, who speak English as a second language, more than those in America who speak it as a first language. And it’s only one-fifth of Americans who speak a second language other than English at home.
The World Economic Forum estimates that about 1.5 billion people around the world speak English.
No doubt that enrichment and interaction are based upon reviving the national language and preserving it, and then encouraging the teaching of foreign language, according to persons’ wills, as a second language, all this within a dual linguistics framework, that takes into account the proper use of this foreign language and how to place it in its cognitive, communicative and cultural context.
And every follower of the language issue will come out convinced that multilingualism does not threaten the content of the mother tongue, if the legislations define the areas of its use and strictly control its scale, as is the case in many countries that respect their national language...
Then we must point out that cultural penetration today cannot succeed under globalization, unless it has permanent immunity, when it becomes a mass culture, that is, when you find everyone consumes it. It is not surprising that the consumption of culture in our contemporary societies has to do with supply/demand, the market and the cultural industry, hence, culture has become of mutual value.
The existence of a cultural market depends on the existence of a cultural consumer; while this consumption is based on the availability of readers and critics of literature and poetry, media professionals and lovers of culture, and cultural industry in all fields: book printing, publishing houses and art galleries, which, all, give a culture a reciprocal value.
It is not surprising that the domestic culture faces the challenge of cultural globalization due to the movement of goods and cultural products across the borders of countries, within a cultural globalization that may make wedding traditions in Morocco have Japanese singing, and Italian dishes sold in Morocco, and American fast food sold in most countries of the world.
All this is possible due to the fact that culture has become linked to industries that transform cultural objects into products, with its implied rapid spread of cultural production and consumption that creates it.
It is also noted that in the context of globalization, there is a kind of convergence of capital, technology, goods and information. When we notice the sales of artistic production in the global market, we realize that the culture position is linked to this convergence, which affects the culture and turns its components subject to supply and demand.
The best example is the Netflix network, which has 183 million subscribers around the world and added an amazing number of subscribers; 16 million in the first quarter of 2020, especially after the Coronavirus pandemic led people to stay in their homes, and prompted them to watch its dramatic and documentary works, Such as Blacklist, "Tiger King", “Murder”, “Mayhem and Madness"...
Within this, the series which tells the life story of Joseph Allen Maldonado Passage, nicknamed Go Exotic, have been successful recently, fueling online discussions and opinion articles across the globe. The company said that it expects to add another 7.5 million subscribers in the second quarter of the year; only to increase Netflix profits in the first quarter by more than double, i.e. 709 million dollars compared to 344 million dollars in the same period of the previous year ...
This example does not work but only in countries or companies that have a large cultural industry and can bring a large number of consumers.
One of the barriers that hinder cultural development in our society today is illiteracy, not only alphabetical illiteracy, but also cultural illiteracy reflected with indicators from the number of films produced, series, readers, book sales and publishing houses. These data and others, along with what was produced and will be produced by the Corona pandemic, will put the world's languages and the cultures of countries before great challenges.
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