Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

TikTok Cooperates with Egyptian Clothing Bank to “Share the Joy” in Eid


Tue 28 Jul 2020 | 05:39 PM
Hassan El-Khawaga

Eid al-Adha has a unique spiritual and social meaning as it instills in Muslims' hearts and minds the spirit of sharing and caring. Therefore, TikTok, the leading destination for short-form videos, is honoring the spirit of sharing this Eid through partnering with the Egyptian Clothing Bank to provide new Eid clothes for the families in need.

Hany Kamel, Content Operations Director in North Africa, said “During these challenging times, TikTok is keen to continue supporting its communities in need.

"During the past few months, we were inspired by how our users came together on TikTok to add joy, laughter, and extend a helping hand to others." Kamel said.

"This Eid through the "Share the Joy" hashtag challenge in partnership with the Egyptian Clothing Bank, we will be providing our users with the opportunity once again to rally towards a positive cause. For each video a user will post under the hashtag #sharethejoy, TikTok will donate a new Eid outfit to a family in need with a cap of USD 30,000."

[caption id="attachment_140169" align="aligncenter" width="501"]TikTok Cooperates with Egyptian Clothing Bank to “Share the Joy TikTok Cooperates with Egyptian Clothing Bank to “Share the Joy"[/caption]

It is noteworthy to mention that the TikTok community played a key role in supporting various positive impact campaigns across the region. Earlier this year, the community united to raise EGP 3 million for UNHCR to improve the lives of refugees in the region.

"It also warmed our hearts to see our community coming together to raise 200,000 USD under the #JoyofGiving hashtag to support the UNICEF cause to deliver crucial resources to children and affected communities across the MENA region, providing much-needed relief," Kamel added.

On the local level, TikTok collaborated with the Egyptian Food Bank to launch the #cookfromhome challenge in collaboration with many content creators, foodies and celebrity chefs to donate ‘Iftar Sa’em’ boxes to the families of day laborers during Ramadan, as they were hugely affected by the lockdown.

For those who want to join in and support the Egyptian Clothing Bank, TikTok will donate an outfit per each video posted under the #SharetheJoy with a cap of 30,000. Join us as one community and help us in sharing the joy of Eid with those who need it the most.