The largely corporate crowd at CinemaCon, got to live the Sin City fantasy on Tuesday morning with a surprise performance from Abel “The Weeknd” Tesfaye.
The top-selling artist thrilled the Colosseum theater at Las Vegas’ Caesars Palace during a presentation for Lionsgate, the distributor releasing his upcoming film “Hurry Up Tomorrow.”
The Grammy winner performed two songs: an original from the new project and “Blinded by the Light.”
Tied to The Weeknd’s sixth studio album of the same name, which was released January 31, "Hurry Up Tomorrow" marks the artist’s first leading film role.
The story follows a musician plagued by insomnia who is pulled into an odyssey with a stranger who begins to unravel the very core of his existence.
Co-starring Jenna Ortega (Wednesday) and Barry Keoghan (Saltburn), the film is directed by Waves‘ Trey Edward Shults, who co-wrote the script with Tesfaye and Reza Fahim.
Tesfaye and Fahim also produced the project, along with Kevin Turen and Harrison Kreiss.
A four-time Grammy-winning singer-songwriter, who boycotted the ceremony for a number of years, calling it “corrupt” amid the snub of his 2021 album After Hours, The Weeknd made a return to the Grammys on Monday, performing a surprise mashup of Hurry Up Tomorrow tracks “Cry for Me” and “Timeless.”
Serving as the concluding part of a trilogy that began with "After Hours" and his 2022 album "Dawn FM", The Weeknd’s new album features collaborations with artists such as Playboi Carti, Anitta, Lana Del Rey, Future, Travis Scott, and Justice.
The Weeknd’s "After Hours Til Dawn" Tour, highlighting the culmination of his album trilogy, is set to continue through 2025, with 26 stadium shows across North America from May through September. While his future on screen isn’t clear beyond Hurry Up Tomorrow, his last project was the series The Idol, which he co-created and led opposite Lily-Rose Depp for HBO.
Tesfaye discussed the project earlier this year, saying, “The film actually inspired the album [of the same name]. It offered me a chance to express a lot that I needed to release, with cinema serving as the ideal medium for exploration. The openness of film allowed me to delve into these themes freely.”
“Hurry Up Tomorrow” opens wide on May 16.