Tesla’s car sales in the European Union dropped sharply in August, declining by 36.6% compared with the same month last year, according to figures released Thursday by the European Automobile Manufacturers’ Association (ACEA).
The data showed that sales of the American electric vehicle maker, owned by billionaire Elon Musk, continued their downward trend across EU member states.
Tesla registered 8,220 vehicles in August 2025, down from 12,966 units in August 2024. This marked a steep decline in its market share, which fell from 2% to 1.2% of total new car sales in the EU.
From January to August 2025, Tesla’s sales in the bloc slumped by 42.9% compared with the same period last year, highlighting persistent weakness in demand for the brand.
Market analysts suggest that Elon Musk’s controversial political positions may be a factor in Tesla’s declining popularity in Europe.
His open alignment with former US President Donald Trump during the 2024 presidential campaign, along with his vocal support for far-right politicians in several European countries, has reportedly pushed many European consumers away from the brand.
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