Swvl Signs Partnership Agreement to Increase Drivers' Income

Swvl, which specializes in public transportation services, signed a strategic partnership contract with the Egyptian klax ads platform.

Under the partnership, the klax ads platform will allow advertisements to be broadcasted by “Swvl” cars participating in the application.

The company stated in a statement that the partnership contract with Swvl Mass Transport Company guarantees full coverage of Greater Cairo as well as many other governorates.

The signing of the partnership contract came in the presence of Khaled El-Sayed Metwally, the regional director of Swvl, Khaled Ali, CEO of “klax ads”, Joseph Ramzy, head of the commercial sector and co-founder of “klax ads”, and Mohamed Ashraf, head of the technology sector at “klax ads”.

The app of the “klax ads” platform allows providing advertising content for each region by using car cassettes and targeting taxi passengers and various means of transportation by relying on modern digital solutions.

On his part, Ramzy said that the signing of the partnership contract with Swvl aims primarily to ensure the effectiveness of broadcasting advertisements through Swvl cars participating in the application, which greatly guarantees the effectiveness of ad reach, and thus achieve maximum benefit for advertisers.

In a related context, Ashraf confirmed that the partnership came with the benefit of both parties from the advanced technology methods used by the two companies, which depend on sharing revenues with success partners, which achieves an increase in the monthly income of drivers and captains participating in the application.